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Tom Hutchinson

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Latest activity by Tom Hutchinson
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    Tom Hutchinson created a post,

    SNO Adviser Profile: John Vitti

    John Vitti was only trying to help his then-elementary school-aged daughter with her essay. Write about your favorite day, the assignment demanded.“A person of any age wants to be correct,” Vitti s...

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    Tom Hutchinson created a post,

    SNO Report: Selling your own ads

    Your site is fully equipped to feature advertisements, a revenue stream that could help you pay your site’s annual bill and more, but you need to find the businesses willing to buy the real estate ...

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    Tom Hutchinson created a post,

    SNO Report: Selling your own ads

    Your site is fully equipped to feature advertisements, a revenue stream that could help you pay your site’s annual bill and more, but you need to find the businesses willing to buy the real estate ...

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    Tom Hutchinson created a post,

    Hurricane coverage, a car, a hawk and the moon: last month on Best of SNO

    The first month for Best of SNO submissions has been rampant. Without question, reporters were ready to write as soon as the school year opened — and they’ve produced some great stuff. This month, ...

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    Tom Hutchinson created a post,

    SNO Report: Advanced story pages in action

    We know you’re spending a bunch of time thinking about how your homepage looks. We get it. It’s your front page. You want to pull it up and be proud of it. You also want your readers to like it eno...

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    Tom Hutchinson created a post,

    The SNO Fall Tour of 2017

    Are you attending any fall journalism conferences over the next couple months? We are, too. We’ll be teaching and mingling. Here’s where you could find us: October 10: MHSPA, Minnesota October ...

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    Tom Hutchinson created a post,

    SNO Support: Get an edge with analytics

    Numbers and graphs can be hard to look at and harder to analyze when you’re not familiar with them. So, study for your next math quiz.Journalists use math every day. They weed out the flaws in city...

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    Tom Hutchinson created a post,

    Rate Card and Contract

    We get asked a lot if we have a sample rate card and advertising contract we can share with news staffs, and we always send back these two examples: The Fairmont Flyer The A Blast  

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    Tom Hutchinson created a post,

    SNO Support: Get creative with your staff page

    Functionally, staff pages, and the profiles they’re made of, just make sense. Who wouldn’t want a nice, tidy individual profile collecting all of his or her own published work in one place? What a ...

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    Tom Hutchinson created a post,

    The SNO Report: New wrinkles to Best of SNO

    Starting today, it’s open season for Best of SNOsubmissions.Wait! Stop! Don’t leave!Before we lose 98 percent of you rushing to the site we’re promoting from that opening sentence alone, let us fir...